Terms
Terms of use
Last updated: 22 September 2026
About this site
proova.shop is operated by MT AI SYSTEMS LTD (Company No 16910754), 124 City Road, London EC1V 2NX. It describes Proova, a virtual try-on product that is currently in private beta.
Nothing is sold here
This site does not sell anything and takes no payments. A pilot or any commercial use of Proova is agreed separately in writing.
Beta status
Proova is a beta product. Try-on images are AI-generated visualisations of how a garment may look; they are not a guarantee of size, fit, colour or fabric. Timings shown on this site were measured in our own demo build and may vary.
Images on this site
People shown are AI-generated representative models, not customers. Garments are from Proova’s demo catalogue.
Intellectual property
The Proova name, logo, text and images on this site belong to MT AI Systems Ltd unless stated otherwise. Please do not reuse them without permission.
Liability and law
The site is provided “as is”. Nothing in these terms limits liability that cannot be limited by law. These terms are governed by the law of England and Wales.